The traditional role of the corporate brochure was to promote a company and its products and services, respectively – a function that is today performed much better by the company's website. The information on the web is easier to access, more up-to-date and cheaper to distribute. For ATeNe the role of printed literature has been thoroughly rethought. The ATeNe dictionary turns a promotional tool into an ever-present resource for members of staff and clients alike. Every expression that is relevant to ATeNe expertise is explained and referenced. The result is an object that is simply too useful to be thrown away.