Brainshell Patent Guide
The brochure for patent agency Brainshell illustrates at first glance the aim of this government agency. On the one hand the agency helps colleges and universities to market their innovations and on the other hand the organisation helps company to source relevant innovations from the research institutes. Open the brochure from one end and it targets commercial companies, open it from the other end and the entire process is explained to researchers and college leavers. Simple graphic illustrations enhance the role of this brochure as a device for 'building bridges'.