Business Link Guides
A series of small booklets called Business Guides were designed in response to a brief to enhance the perception of the Business Link organisation within the regional business community. The booklets address a variety of issues including IT, Marketing, Finance etc. Each booklet contains a summary of the challenges companies face, a case study and an authoritative opinion piece. Graphic humour, intriguing photography and clear typography help to make the content engaging, while the format and presentation ensures that, unlike a disposable brochure, the booklets will be retained by the customer as a business resource.