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B&W P5 Mobile Hi-Fi Launch Campaign

When launching the Bowers & Wilkins P5 Mobile Hi-Fi, Thomas Manss & Company developed the communication strategy, web presence, retail packaging and a three minute promotional film starring gadget aficionado Tom Dunmore. 

The entire campaign revolves around the notion of 'Concert for One' – live-like sound when you are on the move. The headphones were launched exclusively at Apple stores across Europe.

Find out more about P5 Mobile Hi-Fi

Read product reviews at apple.com

Watch the 'P5 Mobile Hi-Fi' film