HighTechCenter Babelsberg Identity
The identity was inspired by the Babelfish, according to Douglas Adams', Hitchhiker's Guide To The Galaxy a tiny fish you put in your ear in order to understand all the languages of the world. Examining the Center's capital letter, a typographic discovery lead to the final design: the fish is in the C.
The fish itself provides such a strong focal point in that there is no limit to the expanse of sea that surrounds it. This has made it perfectly adaptable to a range of applications; from business cards and letterhead, to promotional packaging and folders.