The identity for Meoclinic is far removed from the minimalist attitude usually adopted by high-tech medical facilities. The elegant calligraphic Phoenix at the centre of the Meoclinic identity would be equally understood as a symbol for a luxury hotel. Moreover, the symbol is a universal expression of rejuvenation, purity and confidence.
Heraldic and hand crafted, the Phoenix emphasises that personal service, comfortable surroundings and the well-being of guest-patients are paramount. With mythological counterparts in most cultures, the Phoenixs values are readily understood by the international clientele which the clinic aims to attract.