Wallpaper Magazine Cover, edition including Vitsoe advertising, Vitsœ Wallpaper Magazine, Vitsoe advertising, Vitsœ 606 Dieter Rams Wallpaper Magazine Cover, edition including Vitsoe advertising, Vitsœ Wallpaper Magazine, Vitsoe advertising, Vitsœ 606 Dieter Rams

Vitsœ Wallpaper Advertising

Wallpaper's design conscious audience is the perfect target for a series of advertisements featuring Dieter Rams' 606 Universal Shelving System. Helped by contemporary wall colours, the system designed in 1960 is frequently mistaken for contemporary shelving. Following the rule that it is best to be where your audience is, small additional ads were created for the book pages of the Financial Times.