Bachchor Gütersloh Identity
Description

Bachchor Gütersloh Identity

The Bachchor Gütersloh is an award winning choir with a repertoire ranging from Early Baroque to Modern Music. Unusually for choir this size a complete identity programme was created in order to create a recognisable public presence. Apart from stationery, CD covers, programme booklets etc, the most prominent of the applications are the concert posters.

The recommendation was to create a unified appearance based on the Bachchor identity for all posters rather than designing a divers range of posters illustrating the nature of the music that would be performed. This approach has achieved that every concert is immediately recognisable as a Bachchor concert, appealing to loyal supporters and occasional listeners alike.

Client information

Bachchor Gütersloh

Bachchor Gütersloh was founded 1946 by Eduard Büchsel and soon built a reputation for its concerts and recordings. Sigmund Bothmann took over the choir in 1992 and revitalised the Bach repertoire as well as the heritage of other European composers.

The choir has collected awards at the Westfälischen Musikfest 1994, Europäisches Chorfestival 1996, Rheinisches Musikfest 1999 and Landes-Chorwettbewerb Nordrhein-Westfalen 1997 in Wuppertal. At the German National Choir Contest Deutscher Chorwettbewerb 1998 in Regensburg Bachchor was awarded a third prize.

In addition to three CD recordings of J.S. Bach, C.A. Cartellieri, P. Hindemith and I. Strawinsky, Bachchor has recorded 35 concerts for broadcasting.