National Portrait Gallery, Photographic Portrait Prize 2012 Campaign
Description

National Portrait Gallery, Photographic Portrait Prize 2012 Campaign

The 2012 key visuals of the portrait prize - 'Sophie' by Wendy Carrig and 'Mo Farah' by Kate Peters- were chosen from over 5000 entries. Together with 'logotype' it provides an instantly recognisable face for this annual survey of portrait photography at the National Portrait Gallery.

The campaign comprised Underground posters announcing the exhibition across London's public transport network, promotional and press materials, merchandising items and the exhibition catalogue.

Client information

National Portrait Gallery

The NPG, as it is known, is London’s storehouse of historical portraits of the great, good and notorious men and women of Britain, located next to the National Gallery in Trafalgar Square. It holds the most extensive collection of portraits in the world. In recent years, the gallery has increasingly become interested in portrait photography.