Palazzo Avino Identity

Palazzo Avino Identity

The historic Palazzo Sasso had earned its reputation as a luxury giant among the hotels along Italy's Amalfi coast, when the Avino family finally decided to grace their pride and joy with their family name. 

The new symbol was designed to reinforce the majestic status of this luxury hotel overlooking Ravello – the lion mark being a befitting addition to the omnipresent 'King of beasts' depictions throughout the Palazzo's architecture.

Coincidentally, it is also the most literal expression, yet, of the Thomas Manss & Company mantra: 'We give companies a face.'

Client information

Palazzo Avino

The historic Palazzo Sasso was named after the family who had owned this luxury hotel on Italy's Amalfi coast for many years. Since the Avino family took over the property in 1995 the Palazzo has become a favourite retreat for the most discerning guest. With its beautiful setting, perched on the hills of Ravello, and the splendour of the 12th century architecture fully restored to its former glory, the Palazzo is today the pride and joy of the Avino family. Since Mariella Avino took over as the General Manager of the hotel in 2010, the family decided to revive the century old tradition of naming the Palazzo after its owners.

"To most visitors the change will hardly be noticed except when making reservations, or visiting the new website, and the hotel retains its traditional peach, Mediterranean exterior and guests will still be greeted by the two lion statues upon arrival. In fact, the new logo of Palazzo Avino incorporates this theme with a lion’s head. Same great hotel, new name." Larry Olmsted