Bowers & Wilkins Zeppelin Campaign

Bowers & Wilkins Zeppelin Campaign

Bowers & Wilkins' first iPod speaker system was launched with single minded fireworks across all media. The campaign headline 'Unbox Your Music' not only described the iconic shape of the Zeppelin, it was at the same time the call to action. The website, printed literature, print ads in a series of magazine, outdoor advertising, a film presentation and a dedicated display at the point of sale gently massaged the consumers' buying decision.

The final clincher were localised campaigns in the vicinity of major retail outlets. In London's Oxford Street, bus passengers were invited to 'Unbox your music' at every bus stop, tube users were confronted with an entire escalator full of posters relaying the most recent reviews of the product. By the time they reached the top there was no escaping, they walked straight into the Apple Store or John Lewis.

Client information

Bowers & Wilkins

Bowers & Wilkins is the UK's leading manufacturer of loudspeakers, sound systems, headphones and car audio with distribution in over 60 countries around the world. Ever since the company was founded by John Bowers in 1966, innovative acoustic engineering has been the hallmark of its products. Bowers & Wilkins' technological advances have resulted in rave reviews and the company's products are sought after by recording professionals and music lovers alike.

Bowers & Wilkins has always enjoyed a close relationship with recording engineers who provided vital feedback on how loudspeakers could be improved. As a result of this relationship, Bowers & Wilkins' famous 801 was launched in 1979 and soon became the reference speaker in nearly all of the world's classical recording studios, including EMI Abbey Road, Decca and Deutsche Grammophon. The phenomenal success of this product pushed Bowers & Wilkins to the fore of all loudspeaker manufacturers.