CIM Database 10 Direct Mail

CIM Database 10 Direct Mail

The direct mail campaign for Contact Software's largely new flagship product CIM Database 10 was designed to open doors for the company's sales force to a select group of German small and medium sized enterprises. All one needed to know about the latest release of CIM Database was - literally - reflected in a set of ten postcards, which appealed, with their metallic surface, to the campaign's engineering audience.
Each card sported its own specific QR-Code leading to a micro-site, that not only revealed further information, but also enabled the company to measure an expectation busting response rate of more than 30%.

Client information

Contact Software

Contact is a software house creating open and enterprise-centric software solutions for all stages of product development. With customers in industry sectors such as electronics, automotive, mobility and public infrastructure, Contact provides consultation, implementation and maintenance services as well as dedicated training programmes for their tailor-made products.

As a keen promoter of new talent in software development Contact cooperates with universities and research institutions, offering students the education programme 'Contact University' and awarding – in collaboration with German universities – an annual research prize to graduates.