Creative & Media Diploma Promotion

Creative & Media Diploma Promotion

When the National Portrait Gallery launched a website as a dedicated resource for the Creative and Media Diploma, the learning team commissioned Thomas Manss & Company to create a launch campaign targeting students and their teachers alike.

The 14 to 17 year old audience called for an equally youthful approach. Rather than communicating the website's features and benefits, the campaign focussed on the challenging questions teenagers face in order to create an instant rapport with the youngsters. Having caught their attention, the more serious business of informing and educating could begin in earnest.

The campaign comprised posters, post cards, web banners and a media pack. For more information visit the Creative & Media Diploma website.

Client information

National Portrait Gallery

The NPG, as it is known, is London’s storehouse of historical portraits of the great, good and notorious men and women of Britain, located next to the National Gallery in Trafalgar Square. It holds the most extensive collection of portraits in the world. In recent years, the gallery has increasingly become interested in portrait photography.