Fusion for Business Identity

Designers have been trying to find pictorial expressions for abstract professions like management consultancy and IT with questionable results. The Fusion for Business identity strays from this well trodden path sporting quotes which are relevant to the company’s offerings. Each application is examined and then a quote is chosen to help communicate the company’s aims and objectives as well as benefits for the customer.

The result is an identity which is instantly recognisable yet fresh and inspiring and it can reflect changes in the business without jeopardising the goodwill built up over the years.