Characters and other types, typeface, logotypes, monograms, yellow cover Characters and other types, typeface, logotypes, monograms, yellow cover Characters and other types, typeface, logotypes, monograms, a x ligature Characters and other types, typeface, logotypes, monograms, John McAslan Characters and other types, typeface, logotypes, monograms, HAL Characters and other types, typeface, logotypes, monograms, Openstudio Characters and other types, typeface, logotypes, monograms, Art Quarterly Characters and other types, typeface, logotypes, monograms, yellow cover

Characters and other types

All typefaces have character. The challenge in logo design is to use that character to evoke personality – and then to communicate that in a way that transcends language. But how do you achieve that? Of course it helps if you can see it from many different perspectives. Our studio embraces diverse cultures – between us we speak six languages. What unites us is a passion for design. Which brings us to this book.