Meoclinic
Meoclinic is based in Friedrichstadt (Berlin's equivalent of Harley Street) and is a facility for the practice of high-end medicine. Housed in a luxurious building by IM Pei, the architect responsible for the glass pyramid at the Louvre, it provides the sumptuous surroundings of a luxury hotel – complete with Eileen Grey furniture, highly trained staff and operating theatres with leading-edge equipment which doctors hire as the need arises.
The identity for Meoclinic is far removed from the minimalist attitude usually adopted by high-tech medical facilities. The elegant calligraphic Phoenix at the centre of the Meoclinic identity would...
The Meoclinic signage programme is based on the elegant calligraphic Phoenix at the centre of the Meoclinic identity. Exterior and interior signs identify the company and guide visitors around the...
At first glance Meoclinic's phoenix is just another heraldic bird. On closer examination it appears that the phoenix is a carefully crafted piece of calligraphy drawn in one continuous line, thus...
