AIMA Logo
Description

AIMA Logo

The logo of the Association Internationale Des Musées D’Agriculture is based on the acronym AIMA and communicates the two core aims of this International Association of Agricultural Museums: the focus on the importance of agriculture and the organisations global ambition.

The idea of the mark is inspired by the observation that all the best known agricultural products around the world share the fact that they rely on their leaves to absorb light energy from the sun: whether it is wheat, sugar cane, maize, rice, onions or tomatoes.

The logo can be equally read as typographic foliage or a globe.

Client information

Association Internationale Des Musées D’Agriculture

The Association Internationale Des Musées D’Agriculture (AIMA) started in 1966 with a conference of agricultural museum staff in Prague. Today, the organisation has evolved into a global platform for the agricultural discurse and is frequently referred to as the International Association of Agricultural Museums.

The associations aims to educate the public about the importance of agriculture and facilitates the dialogue about agricultural topics and discoveries between museums across the globe. AIMA regularly publishes scientific papers and museum case studies presented at the triennial International Congress of Agricultural Museums.