Vitsœ – The Power of Good Design

Vitsœ – The Power of Good Design

Vitsœ has lived and breathed good design ever since German product designer Dieter Rams started designing the company’s furniture. When Rams became increasingly concerned by the confusion of forms, colours and noises around him, he created what is frequently referred to as the designer’s ‘Ten Commandments’ – the ten principles for good design.

Although good design drives every aspect of the Vitsœ business, ‘The power of good design’ booklet is the first indication of a new direction in the company’s communication. Every bit of communication, be it print, online or the company’s stores is designed to illustrate how the ten principles Dieter Rams wrote down in the late seventies are today more relevant than ever.

Client information


Vitsœ (pronounced 'Vit-sue' and frequently spelled Vitsoe) is a furniture manufacturer named after the company's Danish founder, Niels Wiese Vitsœ.

Vitsœ have been producing their core product, the 606 Universal shelving system, ever since the designs of Braun designer Dieter Rams were first launched in 1960. At that time, the aim was to produce a simple and timeless product and the system remains largely unaltered today. This makes it easy for clients to add to a system they may have bought more than fifty years ago.

The company's ethos is deeply rooted in the belief that the only way to transcend fashion is to design something that is relevant and meaningful rather than the flavour of the month.