Vitsœ – The Power of Good Design

Vitsœ has lived and breathed good design ever since German product designer Dieter Rams started designing the company’s furniture. When Rams became increasingly concerned by the confusion of forms, colours and noises around him, he created what is frequently referred to as the designer’s ‘Ten Commandments’ – the ten principles for good design.

Although good design drives every aspect of the Vitsœ business, ‘The power of good design’ booklet is the first indication of a new direction in the company’s communication. Every bit of communication, be it print, online or the company’s stores is designed to illustrate how the ten principles Dieter Rams wrote down in the late seventies are today more relevant than ever.