Bowers & Wilkins New Media

Bowers & Wilkins New Media

The Bowers & Wilkins headphones and wireless speakers mark a departure from the traditional high-end loudspeaker segment, this venerable British audio manufacturer has been leading with a constant stream of acoustic milestones.

The younger audiences and different distribution channels of the new media products are reflected in the design of promotional materials and the packaging of the products. Where concept-car-like photography with dark backgrounds dominate the high-end product presentation, the headphones and wireless products are showcased with a lighter touch on white.

Client information

Bowers & Wilkins

Bowers & Wilkins is the UK's leading manufacturer of loudspeakers, sound systems, headphones and car audio with distribution in over 60 countries around the world. Ever since the company was founded by John Bowers in 1966, innovative acoustic engineering has been the hallmark of its products. Bowers & Wilkins' technological advances have resulted in rave reviews and the company's products are sought after by recording professionals and music lovers alike.

Bowers & Wilkins has always enjoyed a close relationship with recording engineers who provided vital feedback on how loudspeakers could be improved. As a result of this relationship, Bowers & Wilkins' famous 801 was launched in 1979 and soon became the reference speaker in nearly all of the world's classical recording studios, including EMI Abbey Road, Decca and Deutsche Grammophon. The phenomenal success of this product pushed Bowers & Wilkins to the fore of all loudspeaker manufacturers.