Urban Age Conference 2013 Rio de Janeiro

Urban Age Conference 2013 Rio de Janeiro

The Urban Age Programme, jointly organised by Deutsche Bank’s Alfred Herrhausen Society and the London School of Economics is an international investigation of the spatial and social dynamics of cities. Following events in New York, Berlin, Shanghai, Johannesburg and Mexico City, the 2013 Urban Age City Transformations Conference was held in Rio at the Palácio do Itamaraty.

The task for the Thomas Manss & Company designed event signage and graphics was to combine the contemporary conference identity with the classical architecture. With large windows overlooking a sun-drenched courtyard, one particular challenge was to control the amount of daylight entering the conference room where lectures were supported by screen projections. Each individual window pane was covered with either blackout or yellow transparent vinyl creating an effect reminiscent of stained glass windows. This symbiosis of the classical interior and a modern intervention has proved to be such a success that it has been adopted by the venue for future events.

Client information

London School of Economics

Founded in 1895, the London School of Economics (LSE) is a specialist university with an international intake and a global reach. Its research and teaching span the full breadth of the social sciences, from economics, politics and law to sociology, anthropology, accounting and finance. Set up to improve society and to "understand the causes of things", LSE has always put engagement with the wider world at the heart of its mission. The fact that 16 Nobel prize winners have been LSE staff or alumni bears testimony to the organisation's outstanding academic excellence.

Alfred Herrhausen Society – Deutsche Bank

Named after Alfred Herrhausen, former spokesman of the Deutsche Bank board of directors, the non-profit Alfred Herrhausen Society is the international forum of Deutsche Bank. Its work focuses on new forms of governance as a response to the challenges of the 21st century, seeking traces of the future in the present, and conceptualising relevant themes for analysis and debate. It targets future decision-makers, but also attempts to make its work accessible to the wider public.