National Portrait Gallery, Face of Fashion Campaign

National Portrait Gallery, Face of Fashion Campaign

Mario Sorrenti's photograph of Kate Moss was chosen as the key image to promote Face of Fashion - a major survey of fashion photography at the National Portrait Gallery. The model turned poster girl not only graced the poster campaign with her beauty, but also all the other promotional and press materials including the home page of the website. The bold type of the Face of Fashion logo designed by Thomas Manss & Company for the campaign covered up a rather delicate problem: no nipples can be shown on posters displayed on the London Underground.

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National Portrait Gallery

The NPG, as it is known, is London’s storehouse of historical portraits of the great, good and notorious men and women of Britain, located next to the National Gallery in Trafalgar Square. It holds the most extensive collection of portraits in the world. In recent years, the gallery has increasingly become interested in portrait photography.