When the National Portrait Gallery launched a website as a dedicated resource for the Creative and Media Diploma, the learning team commissioned Thomas Manss & Company to create a launch campaign targeting students and their teachers alike.
The 14 to 17 year old audience called for an equally youthful approach. Rather than communicating the website's features and benefits, the campaign focussed on the challenging questions teenagers face in order to create an instant rapport with the youngsters. Having caught their attention, the more serious business of informing and educating could begin in earnest.
The campaign comprised posters, post cards, web banners and a media pack. For more information visit the Creative & Media Diploma website.