Bowers & Wilkins Identity

Bowers & Wilkins Identity

The continuous relationship with loudspeaker manufacturer Bowers & Wilkins has been an opportunity to build a coherent brand identity over a period of 20 years. The ongoing development of the company's communication strategy has seen Bowers & Wilkins diversify from their origins in high-end loudspeakers into computer speakers, iPod docks and car audio. To facilitate this change and build on the strong community of Bowers & Wilkins believers the Society of Sound was created.

SoS is a platform where enthusiasts can share their passion for music and sound in general and for the brand in particular. The change in communication strategy has also seen Thomas Manss & Company's work for Bowers & Wilkins expand from printed literature and exhibitions to web communication and film.

Client information

Bowers & Wilkins

Bowers & Wilkins is the UK's leading manufacturer of loudspeakers, sound systems, headphones and car audio with distribution in over 60 countries around the world. Ever since the company was founded by John Bowers in 1966, innovative acoustic engineering has been the hallmark of its products. Bowers & Wilkins' technological advances have resulted in rave reviews and the company's products are sought after by recording professionals and music lovers alike.

Bowers & Wilkins has always enjoyed a close relationship with recording engineers who provided vital feedback on how loudspeakers could be improved. As a result of this relationship, Bowers & Wilkins' famous 801 was launched in 1979 and soon became the reference speaker in nearly all of the world's classical recording studios, including EMI Abbey Road, Decca and Deutsche Grammophon. The phenomenal success of this product pushed Bowers & Wilkins to the fore of all loudspeaker manufacturers.