National Portrait Gallery, Face of Fashion Microsite

National Portrait Gallery, Face of Fashion Microsite

To promote this exhibition of fashion photographs and attract a younger audience to the National Portrait Gallery the traditional print based marketing was complemented by a dedicated microsite. The site not only gave a taster of the exhibition and background information of the photographers, it also contained interactive elements where visitors could design their own poster and send it to friends, download screen savers for mobile phones and finally, secure a limited edition exhibition poster for collection at the gallery by reserving one of a thousand pixels.

Client information

National Portrait Gallery

The NPG, as it is known, is London’s storehouse of historical portraits of the great, good and notorious men and women of Britain, located next to the National Gallery in Trafalgar Square. It holds the most extensive collection of portraits in the world. In recent years, the gallery has increasingly become interested in portrait photography.