Vitsœ Wallpaper Advertising

Vitsœ Wallpaper Advertising

Wallpaper's design conscious audience is the perfect target for a series of advertisements featuring Dieter Rams' 606 Universal Shelving System. Helped by contemporary wall colours, the system designed in 1960 is frequently mistaken for contemporary shelving. Following the rule that it is best to be where your audience is, small additional ads were created for the book pages of the Financial Times.

Client information


Vitsœ (pronounced 'Vit-sue' and frequently spelled Vitsoe) is a furniture manufacturer named after the company's Danish founder, Niels Wiese Vitsœ.

Vitsœ have been producing their core product, the 606 Universal shelving system, ever since the designs of Braun designer Dieter Rams were first launched in 1960. At that time, the aim was to produce a simple and timeless product and the system remains largely unaltered today. This makes it easy for clients to add to a system they may have bought more than fifty years ago.

The company's ethos is deeply rooted in the belief that the only way to transcend fashion is to design something that is relevant and meaningful rather than the flavour of the month.