Bowers & Wilkins 800 Series Microsite

Bowers & Wilkins 800 Series Microsite

When the new 800 Series was launched an all-encompassing marketing campaign was developed that included a DVD, printed literature, direct mail and as the vital element to bring together all these disparate elements a dedicated microsite. The microsite featured teasers of films and interviews, in addition there were brief sequences explaining all the technologies that had been employed to create the new flagship range. Once hooked the visitor could then order the DVD and the accompanying communication materials. The microsite was a deliberate departure from the Bowers & Wilkins website at the time, exploring new concepts that eventually led to today's Society of Sound. A platform for sound enthusiasts to share their passion for music that is now a key element in the company's communication strategy.

Client information

Bowers & Wilkins

Bowers & Wilkins is the UK's leading manufacturer of loudspeakers, sound systems, headphones and car audio with distribution in over 60 countries around the world. Ever since the company was founded by John Bowers in 1966, innovative acoustic engineering has been the hallmark of its products. Bowers & Wilkins' technological advances have resulted in rave reviews and the company's products are sought after by recording professionals and music lovers alike.

Bowers & Wilkins has always enjoyed a close relationship with recording engineers who provided vital feedback on how loudspeakers could be improved. As a result of this relationship, Bowers & Wilkins' famous 801 was launched in 1979 and soon became the reference speaker in nearly all of the world's classical recording studios, including EMI Abbey Road, Decca and Deutsche Grammophon. The phenomenal success of this product pushed Bowers & Wilkins to the fore of all loudspeaker manufacturers.