Bowers & Wilkins Integrate Conference

Bowers & Wilkins Integrate Conference

The theme for the Bowers & Wilkins Group Global Distributor Conference 2003 in Brighton was 'Integrate'. The aim was to create synergies for the business by bringing together a stable of three leading audio brands under the umbrella of the Bowers & Wilkins Group: Loudspeakers from Bowers & Wilkins and electronics from Classé and Rotel. The mark illustrates the conference theme and was applied to flags, banners inside and outside as well as printed materials including invitations, programmes, notepads and even the menus. For the stage graphics and on screen presentations animations and background images were created to illustrate the holistic idea of the conference. Conveyed through the four elements: fire, water, earth and air, the business proposition is compelling: Creating a whole which is more than the sum of the individual parts.

Client information

Bowers & Wilkins

Bowers & Wilkins is the UK's leading manufacturer of loudspeakers, sound systems, headphones and car audio with distribution in over 60 countries around the world. Ever since the company was founded by John Bowers in 1966, innovative acoustic engineering has been the hallmark of its products. Bowers & Wilkins' technological advances have resulted in rave reviews and the company's products are sought after by recording professionals and music lovers alike.

Bowers & Wilkins has always enjoyed a close relationship with recording engineers who provided vital feedback on how loudspeakers could be improved. As a result of this relationship, Bowers & Wilkins' famous 801 was launched in 1979 and soon became the reference speaker in nearly all of the world's classical recording studios, including EMI Abbey Road, Decca and Deutsche Grammophon. The phenomenal success of this product pushed Bowers & Wilkins to the fore of all loudspeaker manufacturers.