Bowers & Wilkins P5 Mobile Hi-Fi Launch Campaign

Bowers & Wilkins P5 Mobile Hi-Fi Launch Campaign

When launching the Bowers & Wilkins P5 Mobile Hi-Fi, Thomas Manss & Company developed the communication strategy, web presence, retail packaging and a three minute promotional film starring gadget aficionado Tom Dunmore. 

The entire campaign revolves around the notion of 'Concert for One' – live-like sound when you are on the move. The headphones were launched exclusively at Apple stores across Europe.

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Client information

Bowers & Wilkins

Bowers & Wilkins is the UK's leading manufacturer of loudspeakers, sound systems, headphones and car audio with distribution in over 60 countries around the world. Ever since the company was founded by John Bowers in 1966, innovative acoustic engineering has been the hallmark of its products. Bowers & Wilkins' technological advances have resulted in rave reviews and the company's products are sought after by recording professionals and music lovers alike.

Bowers & Wilkins has always enjoyed a close relationship with recording engineers who provided vital feedback on how loudspeakers could be improved. As a result of this relationship, Bowers & Wilkins' famous 801 was launched in 1979 and soon became the reference speaker in nearly all of the world's classical recording studios, including EMI Abbey Road, Decca and Deutsche Grammophon. The phenomenal success of this product pushed Bowers & Wilkins to the fore of all loudspeaker manufacturers.