Bowers & Wilkins, Technology marks

Bowers & Wilkins, Technology marks

A series of marks was designed to represent some of the most important technologies developed by Bowers & Wilkins' “University of Sound”.

The Nautilus mark depicts the distinctive configuration of tapered pipes in the Nautilus loudspeaker.

The Matrix mark is a stylised version of Bowers & Wilkins' remarkable cabinet bracing.

The Flowport mark is a dimple, derived from the golf-ball structure that inspired this bass port technology. The dimples on a golf ball make it go further and more smoothly; the dimples on the port have a similar effect on the airflow in and out of the loudspeaker cabinet.

The Prism mark makes a cone part of the letter “p”, reflecting how some Bowers & Wilkins speakers incorporate acoustic cones to cut down reverberation inside the cabinet.

Client information

Bowers & Wilkins

Bowers & Wilkins is the UK's leading manufacturer of loudspeakers, sound systems, headphones and car audio with distribution in over 60 countries around the world. Ever since the company was founded by John Bowers in 1966, innovative acoustic engineering has been the hallmark of its products. Bowers & Wilkins' technological advances have resulted in rave reviews and the company's products are sought after by recording professionals and music lovers alike.

Bowers & Wilkins has always enjoyed a close relationship with recording engineers who provided vital feedback on how loudspeakers could be improved. As a result of this relationship, Bowers & Wilkins' famous 801 was launched in 1979 and soon became the reference speaker in nearly all of the world's classical recording studios, including EMI Abbey Road, Decca and Deutsche Grammophon. The phenomenal success of this product pushed Bowers & Wilkins to the fore of all loudspeaker manufacturers.