First Source Symbol

A one-stop purchasing service provides firms in London’s business heartland, The City, with the details of local suppliers. To express the benefit of a seamless service that links suppliers and customers, the initial 'S' was deconstructed and turned into pictorial symbol.

The mark was applied to stationery, promotional literature, the firm's website and last but not least, it was turned into a vase not dissimilar to Aalvar Alto's all time classic which was used as a corporate gift.