Hascher Jehle Architektur 20th Anniversary Identity

Berlin architects Hascher Jehle not only celebrated the firm's 20th anniversary in style, they also used the occasion to launch a series of communication activities to promote the practice.

The Thomas Manss & Company devised positioning "Thoughtful Buildings" served as the title for the exhibition and is the starting point for an ongoing campaign. It describes the practice's ethos of rigorous analysis and the ambition to create a unique and thorough response to the client's brief and the architectural context.

The anniversary identity was applied to invitations, posters, banners, a new periodic journal and a series of six films introducing milestone projects together with an insight into the workings of the practice.