Hermann Breitegger Identity

Hermann Breitegger Identity

A little-known Irish writer once remarked that the world does not need more invention, it needs more perception. True to this principle the HB identity was not designed at all. It is based on an early morning discovery of the initials HB on the project manager's most important tool - the HB pencil.

Client information

Hermann Breitegger

Hermann Breitegger was a project manager for retail and hotel projects. He has been responsible for the high street presence of German mobile phone company E-Plus as well as hotel developments within one of the best known German theme parks.