Lean Alliance Symbol

Lean Alliance Symbol

The Lean Alliance mark blurs the boundaries between symbol and logotype. Although the mark is built using the organisation's initials, Walter Haettenschweiler's Africaine typeface – a hidden gem that has never been commercially available – inspired abstract shapes that are barely recognisable as letters. The result is a diamond shape, that might not be legible, but is highly memorable.

Client information

Lean Alliance

The Lean Alliance develops a theoretical and practical understanding of lean principles at both an executive and employee level. It supports the introduction of lean business processes within changing organizations at an international level. The Lean Alliance programmes and individual coaching are designed to hand on their experience and know-how to companies and their employees.