Meoclinic Identity

Meoclinic Identity

The identity for Meoclinic is far removed from the minimalist attitude usually adopted by high-tech medical facilities. The elegant calligraphic Phoenix at the centre of the Meoclinic identity would be equally understood as a symbol for a luxury hotel. Moreover, the symbol is a universal expression of rejuvenation, purity and confidence.

Heraldic and hand crafted, the Phoenix emphasises that personal service, comfortable surroundings and the well-being of guest-patients are paramount. With mythological counterparts in most cultures, the Phoenixs values are readily understood by the international clientele which the clinic aims to attract.

Client information


Meoclinic is based in Friedrichstadt (Berlin's equivalent of Harley Street) and is a facility for the practice of high-end medicine. Housed in a luxurious building by IM Pei, the architect responsible for the glass pyramid at the Louvre, it provides the sumptuous surroundings of a luxury hotel – complete with Eileen Grey furniture, highly trained staff and operating theatres with leading-edge equipment which doctors hire as the need arises.