Unifor Trajetórias Exhibition

Unifor Trajetórias Exhibition

To celebrate the 40th anniversary of its Fortaleza university, the Edson Queiroz Foundation opened its unique collection of Brazilian art to the general public for the first time. Curated by Paulo Herkenhoff and Marcelo Campos "Trajectories – Brazilian Art in the Edson Queiroz Foundation – Unifor 40 Years" presents a collection spanning more than a hundred years of Brazilian art including artists like Eliseu Visconti, Alfredo Volpi and Adriana Varejão.

In this celebratory spectacle the artworks are the stars, while the exhibition graphics provide the stage that lets them shine – the only obvious design flourish being the typographic treatment of the exhibition title. With its combination of serif and sans serif typefaces it is meant to reflect the eclectic mix of art from various periods and movements.

Client information

Fundação Edson Queiroz

Since its inception in 1971 the Fundação Edson Queiroz has been realising social, educational and cultural projects in the north-eastern region of Brazil. Set up by industrialist Edson Queiroz and today presided over by his son Airton Queiroz, the foundation is part of the Edson Queiroz Group – a conglomerate with interests in energy distribution, mineral water and soft drinks, paints, household appliances, agriculture, communication and education.

True to its founder's aim to stimulate social and economic change through education, Fundação Edson Queiroz's most prized project is the Universidade de Fortaleza (Unifor). In addition to the university's graduate and postgraduate education programmes with its 25,000 students, Unifor's Cultural Space has been organizing exhibitions of internationally renowned artists such as Miró, Rembrandt, Rubens and Vik Muniz for more than 20 years.