Beautiful & Useful

Beautiful & Useful

When the William Morris Gallery reopened after a ground-up refurbishment, not only did the exhibition entertain visitors with newly designed displays, the gallery's shop also offered a range of merchandising items marketed under the Thomas Manss & Company designed Beautiful & Useful brand.

The name takes its inspiration from the ethos of the English Arts and Crafts Movement and the carefully curated collection offers visitors a series of mementos that are just that – beautiful and useful.

Client information

William Morris Gallery

The William Morris Gallery, located in the designer's one time family home, is the only public museum devoted to this key proponent of the English Arts and Crafts movement, which flourished from the 1880s to the 1920s.

The Gallery's collection illustrates Morris's life and work, and is located in Walthamstow's former Water House, a substantial Grade II* listed Georgian building set in its own extensive grounds.

A major refurbishment and extension of the building has been masterminded by architects Pringle Richards Sharratt together with their museum design firm GuM. The newly designed spaces promise spectacular displays from the Woodpecker tapestry woven at Morris's Merton Abbey workshops to The Works of Geoffrey Chaucer printed at Morris's Kelmscott Press.

The Gallery also holds a substantial collection of furniture, textiles, ceramics and glass by Morris's followers in the Arts and Crafts Movement.