William Morris Gallery Exhibition Graphics and Signage

William Morris Gallery Exhibition Graphics and Signage

If typefaces are to exhibition design what spices are to cooking, Dalton Maag's Plume font certainly adds its very own flavour of contemporary craftsmanship to the signage and exhibition graphics of the refurbished William Morris Gallery in London's Waltham Forest.

Designed by Bruno Maag and Ron Carpenter in 2007, Plume does not only satisfy even the most stringent accessibility standards, it also brings up-to-date William Morris's Arts and Crafts spirit with its beautifully crafted letter forms, that lend the font a fluid character without distracting from its legibility.

The font offers a contemporary take on Morris's work as a textile designer, artist and writer, much like the Pringle Richards Sharratt designed scheme for the building and the exhibition.

Client information

William Morris Gallery

The William Morris Gallery, located in the designer's one time family home, is the only public museum devoted to this key proponent of the English Arts and Crafts movement, which flourished from the 1880s to the 1920s.

The Gallery's collection illustrates Morris's life and work, and is located in Walthamstow's former Water House, a substantial Grade II* listed Georgian building set in its own extensive grounds.

A major refurbishment and extension of the building has been masterminded by architects Pringle Richards Sharratt together with their museum design firm GuM. The newly designed spaces promise spectacular displays from the Woodpecker tapestry woven at Morris's Merton Abbey workshops to The Works of Geoffrey Chaucer printed at Morris's Kelmscott Press.

The Gallery also holds a substantial collection of furniture, textiles, ceramics and glass by Morris's followers in the Arts and Crafts Movement.


GuM specialises in design for galleries and museums and aims to create an stimulating and memorable experience across all ages and abilities. The company offers clients the complete service from the initial idea, to the first visitor through the door.

With a strong background in architecture, GuM brings the display and building together, whether it is re-presenting an established collection in an existing building or presenting a new collection in a new building.

Pringle Richards Sharratt Architects

Founded in 1996, Pringle Richards Sharratt Architects has the experience and knowledge base of an established practice with more than 25 years’ experience. At the same time it has the advantages of the drive and ambition of a young practice. In a short period of time the practice has built up a strong reputation and won numerous architectural awards.