Carla Juaçaba Logotype

Carla Juaçaba Logotype

It has always been the ambition of architect Carla Juaçaba to let her work do the talking.

Reflecting this architectural approach, the practice's logotype therefore had to be simple and functional. True to Ellen Lupton's mantra of 'think more, design less' the designers' take on this brief was to design something that does not look designed at all.

The resulting logotype graces business cards, letterheads and the company's website with its understated elegance.

Client information

Carla Juaçaba

Carla Juaçaba's architecture and research practice in Rio de Janeiro has been described by the Financial Times as one of the most thriving architectural studios in Brazil today.

The practice's private and public projects include the pavilion “Humanidade” for Rio+20, the UN conference on sustainability in Rio de Janeiro, and Brazil's first hospice.

Carla Juaçaba was was awarded the ArcVision Prize for Women in Architecture in 2013.