Daniela Lerchner Identity

At first glance, the identity for alternative practitioner Daniela Lerchner presents a series of jolly pictograms illustrating not so jolly problems. Rather than stretching the overused visual clichés of alternative treatment, the identity revolves around the little ailments that catch up with all of us from time to time.

Presenting these familiar issues with surprising wit and humour, aims to raise a smile and engender a feeling of collusion between patient and practitioner. Once the initial trust has been established, the treatment can commence.

www.danielalerchner.de