Fachhochschule Potsdam Identity

Fachhochschule Potsdam Identity

The identity for this German college, based on so-called emoticons, offers so many permutations that students and professors can choose an existing graphic device or create a new one to suit their personal or departmental needs. The same flexible and collaborative approach was applied to the college prospectus, the stationery and the signage around the college.

Client information

Fachhochschule Potsdam

Breaking with convention was the key to a design programme intended to raise the profile of a progressive, multi-disciplinary college in Germany.

Fachhochschule Potsdam (FHP) is a young college which started during the winter term 91/92 with 145 students. Today approximately 1900 students work at the college.

83 professors teach a variety of subjects including educational theory, architecture and town planning, restauration, engineering, graphic and product design, documentation and cultural studies.