OVG Oberhavel Verkehrsgesellschaft Symbol

OVG Oberhavel Verkehrsgesellschaft Symbol

Go faster stripes seem an obvious solution for a public transport company in the Oberhavel region north of Berlin. Beneath its dynamic surface, the symbol for Oberhavel Verkehrsgesellschaft shares a common structure with three sister marks.

The principle goes back to a custom first established by the stonemason journeymen in the middle ages. On the completion of his apprenticeship each journeyman received a sign from his master that was derived from a mother figure unique to each masonic lodge. The resulting family of marks could therefore easily be traced back to its origin.

Client information

OVG Oberhavel Verkehrsgesellschaft

Oberhavel Holding was one of the many East German Government-owned companies which suddenly found itself competing with West German rivals after re-unification.

Oberhavel Holding provides the administrative infrastructure for its three subsidiaries: public transport company OVG; WfO, a company set up to attract inward investment into the region, and GfA which specialises in waste collection and recycling.