Vivité Monogram
Description
Vivité Monogram
The Vivité mark is a prime example of how a designer's mind works. Rigorous analysis of the company's health passport offer suggests that the medical aspect has to be at the heart of its visual communication.
The medical connotation is created by a slab serif initial that lets you see a cross which is not even there. The discovery adds a little magic that might raise a smile and ensures that the mark will not be forgotten.
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