Germany + Brazil 2013-2014 Launch Programme

Germany + Brazil 2013-2014 Launch Programme

The German year in Brazil was launched with a series of events across the country's major cities. From the address of the German president Joachim Gauck at the Teatro Municipal in São Paulo to the science conference in Rio de Janeiro's Palácio Guanabara and the solar technology of the Estádio de Mineirão in Belo Horizonte events got under way to celebrate joint successes and develop ideas for future collaborations between the two countries.
The launch programme details all the activities of the first week in both Portuguese and German. Unusually for a bilingual publication both languages are treated exactly the same for obvious reasons. Instead of a typographic differentiation, the two languages are distinguished by subtle colour coding based on the national colours. True to the motto of the proceedings 'Where ideas meet', the design combines national characteristics like 'Ordnung', the German sense of order, and 'Alegria', the colourful Brazilian zest for life.

Client information

The German Federal Foreign Office

The German Federal Foreign Office is responsible for the country's foreign politics and represents Germany’s interests globally.  With 2,200 staff at its headquarters in the capital Berlin and a network of 229 missions abroad, the Foreign Office maintains relations with other countries and international organisations. 

The federal agency aims to communicate a positive, up-do-date image of Germany through its embassies and consulates-general and works closely with partners including business associations, unions as well as humanitarian and human rights organisations.

Bundesverband der Deutschen Industrie e.V. (BDI)

The BDI is the confederation of German industry and acts as the voice of German enterprises competing globally. With its extensive network in Germany, Europe and all important international markets, the BDI represents the political interests of its members and helps opening up new markets. In addition, the organisation offers advice on economic, political and various other industry related topics.

The BDI represents 38 industry associations and 100000 Companies with more than 8 million employees.

German Science and Innovation Centre São Paulo

To encourage the exchange with international partners, the German Foreign Office and the German Ministry of Education and Research have established German Houses of Science and Innovation (DWIHs) in five countries. 

The centres in Tokyo, New Dehli, Moscow, New York, and São Paulo serve as platforms to stimulate research cooperations and innovation projects between German universities, research institutions, innovation agencies and their partners in the host countries.

 Central to establishing future collaborations between German and Brazilian institutions is a year long celebration of innovation, technology and sustainability masterminded by the German Science and Innovation Centre São Paulo.